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Use these 5 Online Reputation Strategies to Manage your Company’s Brand
You might think that online reputation management isn’t something you should concern yourself with. I’d urge you to reconsider that thought!
According to eMarketer 83% of consumers say that online reviews influence their opinions about a particular company, and 8 of 10 of these people added that a unfavorable entry on the internet has caused them to change their mind. One poor review, whether true or untrue, can thwart all ...Continue Reading →
The web is going mobile, and it’s not too late to climb onboard the mobile bandwagon and snatch a slice of what is getting to be an extremely large pie! Google reports that more than one half of all local searches are executed on mobile devices of some sort. Everyone is doing business on the move, browsing and price comparing on the way to shop. This is the time to make sure your small business is aligned to take advantage ...Continue Reading →
Understanding what NOT to do when it comes to social media is almost as critical as knowing what you should do. Below are some social media mistakes to avoid at all costs!
Jokes in poor taste – It should be obvious, but you must put on your thinking cap before you tweet, update or post. And above all, don’t try and take advantage of someone else’s catastrophe as a way to promote your products or services. While a celebrity death or ...Continue Reading →
How to Design a Mobile Website
Did you know that over 30% of traffic to your site comes from a mobile phone? Google’s statistics show that by 2013 there will be more internet searches on a mobile phone than a regular computer. How can we use it to convert our visitors into customers? Obviously, by optimizing the site for mobile phones!
But one big question is – how do you design a mobile website?
I’m going to explain very quickly the elements you need in ...Continue Reading →
Business owners shrug when I tell them that we need online reviews for their business to enhance their Google Places / Google Maps rankings. It’s not so hard, and it’s so good for your business!
With a little creativity, its easy to get lots of customer reviews. Here’s 10 Foolproof ways to do it today.
#1 – Ask Your Customers For a Review At Every Positive Interaction.
Getting online reviews is ...Continue Reading →
So what is SEO? SEO stands for Search Engine Optimization. An SEO expert can “optimize” your website internally and externally so that the search engines value it more and will rank it higher in the search results than other similar websites. Simply put, SEO is a key element to landing new clients for your business.
For instance, what if you’re in Chapel Hill, NC and you need a dentist. You might search in Google for “Chapel Hill dentist”. “Chapel Hill Dentist” ...Continue Reading →
You might think it’s enough just to have a website up and that it doesn’t have to be perfect. After all, it’s not your specialty and you’ve got LOTS of other stuff to do.
You’re right, it doesn’t have to be perfect. But it shouldn’t suck. Here’s a list of why your website is failing – or may be not living up to your expectations and goals. Hopefully you’re not making these mistakes:
- Lack of focus. What is the main goal of ...